{"author":"Leo Burnett","author_id":"Leo+Burnett","total_quotes":7,"quotes":[{"text":"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.","author":"Leo Burnett","tags":["writing","yourself","customer "],"id":27666,"author_id":"Leo+Burnett"},{"text":"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.","author":"Leo Burnett","tags":["work","advertising","human "],"id":38030,"author_id":"Leo+Burnett"},{"text":"Curiosity about life in all of its aspects, I think, is still the secret of great creative people.","author":"Leo Burnett","tags":["life","curiosity","creative "],"id":66784,"author_id":"Leo+Burnett"},{"text":"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.","author":"Leo Burnett","tags":["you","anything","without "],"id":72361,"author_id":"Leo+Burnett"},{"text":"Good advertising does not just circulate information. It penetrates the public mind with desires and belief.","author":"Leo Burnett","tags":["advertising","mind "],"id":240687,"author_id":"Leo+Burnett"},{"text":"When you reach for the stars  you may not quite get one  but you won't come up with a handful of mud  either.","author":"Leo Burnett","tags":["goals"],"id":294558,"author_id":"Leo+Burnett"},{"text":"What helps people, helps business.","author":"Leo Burnett","tags":["leadership","people","helps "],"id":428292,"author_id":"Leo+Burnett"}],"pagination":{"page":1,"page_size":10,"total":7,"pages":1}}