{"author":"Donald Norman","author_id":"Donald+Norman","total_quotes":14,"quotes":[{"text":"It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.","author":"Donald Norman","tags":["information","easy","perfect "],"id":8651,"author_id":"Donald+Norman"},{"text":"Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.","author":"Donald Norman","tags":["better","everyone","something "],"id":62974,"author_id":"Donald+Norman"},{"text":"And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.","author":"Donald Norman","tags":["experience","job","you "],"id":74586,"author_id":"Donald+Norman"},{"text":"Readers always seem to think that the author has some control over the design of their books.","author":"Donald Norman","tags":["control","think","always "],"id":80757,"author_id":"Donald+Norman"},{"text":"Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.","author":"Donald Norman","tags":["impossible","first","point "],"id":93261,"author_id":"Donald+Norman"},{"text":"Everyday people are not very good designers.","author":"Donald Norman","tags":["good","people","everyday "],"id":115418,"author_id":"Donald+Norman"},{"text":"We expert teachers know that motivation and emotional impact are what matter.","author":"Donald Norman","tags":["impact","motivation","know "],"id":136135,"author_id":"Donald+Norman"},{"text":"I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.","author":"Donald Norman","tags":["love","apple","people "],"id":215639,"author_id":"Donald+Norman"},{"text":"So what does a good teacher do? Create tension - but just the right amount.","author":"Donald Norman","tags":["good","good teacher","create "],"id":218728,"author_id":"Donald+Norman"},{"text":"Beauty and brains, pleasure and usability - they should go hand in hand.","author":"Donald Norman","tags":["brains","hand","pleasure "],"id":241327,"author_id":"Donald+Norman"}],"pagination":{"page":1,"page_size":10,"total":14,"pages":2,"next":"?page=2\u0026page_size=10"}}